In the vast and ever-evolving landscape of the internet, achieving high visibility on search engine result pages is a crucial factor for businesses and website owners.
Google, being the search engine giant, plays a dominant role in building the robust online success of every business. However, with great power comes great responsibility, and Google has implemented various penalties to maintain the integrity and quality of its search results. These penalties can negatively impact your website’s rankings and organic traffic, potentially derailing your online presence.
But fear not, for in this piece, we delve into the realm of common Google penalties and how they can impact your online visibility.
What are Google penalties and Google Penalty Recovery Services?
According to HubSpot, A Google penalty is a punishment for websites practicing against the marketing rules or practices induced by Google. Most of the time, this happens due to black hat SEO practices or sometimes due to upgradation in Google’s ranking algorithm.”
Now let’s quickly go over the Google penalty removal experts and their services.
Google penalty removal experts are the individuals that help your website to overcome penalty hits and regain its traffic, index coverage, and SERPs position in a minimal time.
What Exactly Are These Google Penalties?
Google penalties can be divided into Two Types
– Manual Google Penalties
– Algorithmic Penalties
Manual Google Penalties
Manual penalties are imposed by Google’s website reviewers when they find a website violating the Google Guidelines. Additionally, these also might be reported by your competitor or at random – Google only makes the hit after confirming the obligations. However, you can find out them in your webmaster tools.
For instance, you have a website, and to make it rank more quickly, you decided to go with “Black Hat SEO,” – which is actually prohibited by Google. As a result, if Google’s reviewer sees it, your website might face penalization.
Algorithmic penalties occur automatically if a website violates Google’s algorithms. These penalties are triggered by updates like Google Panda, Google Penguin, or Google’s Core Algorithm updates. Algorithmic penalties are more challenging to diagnose since they are automated and affect a larger number of websites.
Example: Suppose a website engages in keyword stuffing, saturating its content with an excessive number of keywords to manipulate search rankings. Google’s bots can detect such attempts and penalize the website by significantly lowering its rankings.
1. Penguin Penalty
This algorithm update was induced in 2012, and now it now has become smarter and more efficient than we think. This was mainly focused on the quality of the website, including plagiarism and poor link strategies.
a) Poor Link Penalty:
Purchasing the links from any non-relevance websites, also known as spammy links and may lead to a penguin penalty. The Google Penguin algorithm targets websites with bad link-building practices. It aims to penalize websites that engage in activities like buying links, participating in link farms, or using automated or A.I. link-building tools. The penalty is primarily focused on links that violate Google’s quality guidelines.
Let’s suppose a website owner decides to improve their website’s ranking by purchasing numerous backlinks from low-quality or irrelevant websites- just to create an artificial reputation to rank high in SERPs. If the Penguin algorithm identifies these practices, your website might face penguin penalization and drop its rankings significantly.
b) Keyword Stuffing Penalty:
This is one of the black hat SEO practices, and Google hates this the most. Keyword stuffing refers to the forceful integration of irrelevant keywords in your content to increase the relevance toward the targeted audience. This could lead your website toward penalization. As penguin algorithms actively look for the website aiming for keyword stuffing. Additionally, Google also refers to websites that provide valuable content to users.
For instance, you have a website dealing with organic products. If you stuff your website keyword to target and relate to your audience, that would definitely get you penalized. However, if you create and publish valuable content for your visitors, like an informative blog about your organic products and how your product can be beneficial. This practice would make your website rank in Top SERPs.
2. Panda or Quality Content Penalty:
Yes! For better SEO results, “content is key, and the king,” and quality content is the base that makes you appear in SERPs. Quality content refers to unique, informative, user-friendly content based on E.A.T. (It must set you as an expert, authority, and trustworthy business of the industry.) However, if your content doesn’t follow these potentials, your site may face Panda Penalty.
The Google Panda algorithm evaluates the quality and relevance of a website’s content available on Google. It penalizes websites with duplicate or low-quality content, as well as those with excessive advertising or user-generated spam. The Panda penalty affects the overall ranking and visibility of a website in search results.
For instance, a website has multiple pages with plagiarized content or doesn’t provide value to the internet suffers. The Panda algorithm would identify this as a violation and penalizes the website by lowering its rankings, resulting in decreased organic traffic.
3. Mobile-Friendly Penalty:
We are all well-versed in anticipation of Google towards better U.I. and UX. With the rise of mobile devices, Google emphasizes the importance of mobile-friendly websites, as about 56.96% of internet users surf through mobile. The Mobile-Friendly Penalty targets websites that offer a poor mobile user experience, such as slow loading times, unresponsive design, or blocked resources. This penalty specifically affects mobile search rankings.
You can save yourself from this by choosing a responsive and user-friendly website design, providing a better user experience on every device, whether it is a mobile, tablet pc, or desktop computer.
For instance, if the website fails to optimize its design and content for mobile devices, making it difficult for mobile users to navigate and access the website’s content. As a result, the website may experience a drop in mobile search rankings.
Final thoughts over Google Penalties
Google penalties serve as a crucial mechanism for maintaining the integrity of search results. Understanding the different types of penalties is essential for website owners and SEO professionals to ensure compliance with Google’s guidelines. By avoiding “black hat SEO practices,” you can easily create a dependable appearance in SERPs. In case you are facing the consequences of violating the algorithms. You may contact Google penalty removal experts; they can help you with the right SEO tactics that will make you high in Top SERPs.
How Lincoln SEO Services Can Be Handy?
Lincoln SEO Services is a power pack Company equipped with all the expertise that can make you rank high in SERPs. We have a team of expert includes, including SEO experts, SEO content specialists, Google penalty removal experts, etc. So, don’t wait, let us help you to shine above your competitors with ethical SEO practices.
What happens when you face a Google penalty?
Unfortunately, if you are facing the Google penalty, your website might face a drop-down in your traffic, SERPS rankings, or presence.
How long does Google penalty last?
The Google penalties on your website may last 30 days and expire on their own.
Does Google penalize the website using paid links?
Yes, if Google founds your website working with paid link strategy to enhance the relevancy of your website artificially. It might set your website for penalization.
What is penalty recovery?
Penalty recovery is the practice of regaining the website’s search engine rankings or traffic after getting a hit of Google penalty hit.